When it comes to search engine optimization, Google is the preferred choice among webmasters & web-entrepreneurs. Now, when it is clear that microsoft is taking search seriously with its’ new & promising entrant Bing decision engine, you might be wondering as to how to optimize a website for Bing search engine.
This blog & article is specially centered around SEO techniques you can implement so your site ranks higher and is favored in Bing results pages. Ranking higher in Bing is not as difficult as it is with Google still. There are many differences in Bing & Google’s algorithm as you can always check both produce significantly although relevant result pages for the same keyword.

How do I optimize for Bing

How do I optimize my website for bing? That’s the main question you had in mind since you started reading this. The important thing is you need to first begin actively using bing to get a little know-how of how it ranks pages. You’ll see every major search engine gives very high priority to relevancy of their search results. Google leads search because it generates highly relevant results to the search input. The good thing with Bing is it is better than its predecessors when it comes to accuracy & relevancy of search results. So, here’s rule 1, Produce good quality content relevant to your website niche. If your content is relevant to what is being search, every search engine will reward it.

Optimization factors that help rank better in Bing

Although both onpage and off-page optimization factors count, Bing gives considerable weight to onpage optimization than Google. Chances are if your pages are onpage optimized correctly, even with very little off page optimization, you’ll score better.

Let’s get down to the factors bing count important when it comes to Bing SEO.

Title tags are valuable

Bing values title tags much more than Google does.  Make sure your best keywords find place in the title tags of every page you optimize.

Domain Age matters

Bing likes to place its trust in old domains.  It is found that older & trusted domains are given a little bit priority in its results. The older the domain, the better it is.

Anchor text links matter

Just like google, bing also places more emphasis on keyword filled Anchor text links.  It won’t very much concern itself with the ration of inbound and outbound links still.  Make sure you devise a proper plan for interlinking your pages. Include your keywords in anchor texts & you’ll reap the benefits.

Keyword density is of less importance

Both engines frown back if you try to repeat unnecessary & non-releavant keywords in pages just to increase density. Bing is considerate to a good extent than Google when it comes to keyword stuffing. You can repeat your best keywords in your content a few times & it won’t mind. However, still its’ algorithm places lesser value on density just like Google’s.

Frequency of website update matters less

Google seems to favor sites who frequently update. Bing is content with old content. Fresh content is valued, but to a much lesser extent than Google.

Bing just loves Blogs

Although every search engine favors blogs in their own way. Bing loves to rank blogs higher. Bing seems to be inclined towards Blogger blogs with wordpress based blogs coming in second.

External links are fine

Bing minds little than Google if a page has few more external links pointing to other sites or sources. The inbound/outboud links ratio also doesn’t matter much.

Meta Tags

Meta description tag is important here & if you have good keywords describing  your content. You’ll score better.

Content Headings

H1 & H2 tags as heading are highly revered, much more than Google. If they are keyword rich, you’ll have an edge.

As bing is still young & constantly being improved upon, it’d be too early to predict which SEO factors would remain important over time.  However, if you incorporate above techniques while optimizing your website for bing, there are good chances your rankings will surge & you sites will reap in the benefit.

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